Work Experience

Canadian Centre for Child Protection | Design Consultant | 2024 - May 2025

- Creating design systems and documentations

- Designing digital educational programs to support children’s safety

- Creating character design and UX/UI Design with focus on children’s engagement and accessibility

Wizards of the Coast / Hasbro | Senior Designer | 2021 - Dec 2023

- Lead the Art and Design Team for the Play-Doh and Peppa Pig game projects, including mentoring juniors

- Responsible for designing and creating mockups for the studio website, including all the UI elements and illustrations

- Responsible for designing all the visual marketing pieces (app stores and social medias), including competitor analysis

- Responsible for user experience research and analyze user testings

- Responsible for all the Visual/UX design projects of the studio, including the creation of user flows

- Responsible for creating all the guidelines for visual consistency

- Responsible for the Visual Quality Assurance and documentations, including solving design problems with the Tech team

- Created and defined the art style for the Play-Doh app

- Responsible for aligning work between the Art and Design team with the Tech team

- Illustration and animation work (Concept to final polish)

- Created the Brand Logo guidelines for the Find Your Fun Studio (Hasbro company)

- Responsible for researching and applying accessibility aspects to projects (WCAG and AODA)

- UI Design

- Responsible for Design Systems and preparing assets for implementation

- Worked in Agile and Waterfall processes

Caspar Haydar Design | Senior Designer | 2018 - 2020

- Responsible for all the graphic design projects of the company, including blue prints and simulations of the events for proposals

- Responsible for creating the floral design portfolio

- Part of the TV Show “I do, Redo” (on CTV), as design manager

GNT TV Channel | Graphic and Industrial Designer | 2016 - 2017

- Created products and stationery to decorate sweet tables for a popular Brazilian TV Show for children (TV show about sweet tables for kids’ parties)

Confeitaria de Papel | Online Company Owner | 2016 - 2017

- Created products and stationery for kids' bedrooms and events decoration (Graphic and Industrial Design)

- Company had 2 full-time and up to 8 freelance employees

Maria Amelia Doces | Senior Graphic and Industrial Designer | 2014 - 2016

(Event Decoration and Bakery Company. Maria Amelia is a high profile baker in Brazil; Part of a TV Show team called "Em Casa", “At Home”)

- Created custom designs for themed sweets and decorations

- Created stationery, packaging and branding for the company and event decoration

- Responsible for front window installations and seasonal design for all five locations

Casa Cor Brasilia | Graphic Designer | 2015 (contract work)

- Requested to provide an ambient/accent graphic design used throughout a Cafe's theme for a prestigious invitational design exhibition for Studio 2 Architecture Company.

Patu Anu | Design Manager | 2014 - 2016 (Event Company)

Dot Paper | Graphic and Industrial Designer | 2011 - 2013

Claudia Leitte, Famous Brazilian Singer | Graphic and Industrial Designer | 2010

Sweet Design | Graphic and Industrial Designer | 2006 - 2010

Salvador University | Design Tutor | 2006

Sebrae - Bahia State | Design Intern | 2005

Minilab | Design Intern | 2003 - 2005